Get With the Email Marketing Revolution!

Over the past couple of decades, the advertising and marketing industries have undergone a massive overhaul. Historically, businesses relied upon the same old promotional venues for years as a means of enticing new customers to buy products and services. They erected massive billboards along roads and highways to draw the attention of passing drivers. They placed an endless array of glossy full page print ads in magazines and newspapers. They also developed direct mail campaigns to reach people in their homes. However, with the advent of the internet and the digitization of information, a revolution has taken place, and businesses that are not heeding the call risk being left behind. Depending on the same old tricks of the marketing trade is now akin to expecting a giant boulder to serve as a life preser

Four Ways You Can Improve Your Email Marketing Plans

Pop quiz! Approximately how much of the electronic mail that exists on the web is pure spam? If you’re guessing anything under 97%, you’re underestimating the power of these spam-bots. That’s an important statistic to come to grips with, so try to visualize it as a pie — everything is spam except for the few crumbs leftover when the whole thing’s gone.

But that doesn’t mean that email is some kind of floundering medium. On the contrary, email marketing has shown its effectiveness over both SEO and social media strategies, mainly because people tend to check their inboxes quite frequently. That means more opportunities to get their eyes on valuable business information. If you’re a small business and you haven’t taken advantage of email marketing yet, you’re behind the times. Of course, as you’ll come to

Four Reasons to Look Into Email Marketing Services for Your Business

Did you know that nearly 97% of all emails on the web are purely spam? That might not be too surprisingly, actually, considering the number of times you’ve likely received some kind of unwanted email in your inbox. However, how often have you received excessive promotional materials from a company that felt like spam because of how frequently they sent them?

If you’re a business, that’s the first rule you have to learn about online marketing. Interesting to learn some others? You should be. Here are four important reasons to look into private labeled email marketing software to help your customers stay in the know about your business.

Customers crave it.

Never mind the fact that customers regularly sign up to be included on these email lists. A whopping 77% of them actua