Archive for January 28th, 2014

Four Things Every Small Business Should Know About Email Marketing


As important as SEO is to the current landscape of internet marketing, you’re missing some serious business opportunities if you haven’t yet invested in an e-newsletter. Email updates allow for more direct contact with your customers, and keeping them in the loop about your most recent promotions also fosters brand loyalty. With private label email marketing, too, you can even outsource this entire process to keep your business running smoothly.

It’s something that hundreds of businesses depend on to cultivate a strong, dedicated consumer base. But why is that, exactly? To understand, it’ll first help to realize that…

Around 77% of customers are interested in email-based updates.

Most businesses are caught somewhere between wanting to keep their consumers informed about promotional offers and

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