Archive for January, 2013

email marketing simplified

Email marketing

Looking for more ways to grow your business? email marketing is a great way to connect with your existing clients. With online email marketing software, you are in control of your client list, the look and feel of your email campaigns, and the frequency of each communication.

marketing a business can be a challenge if you’ve never done it before. Connecting with your clients is what a good marketing campaign is about. Since you’ve already can captured an email address for each customer, it makes perfect sense to send them follow up emails. People like newsletters that are informative and not too pushy. Setting up a regular newsletter blast with email marketing software will help you get a good look at who is reading your correspondence, which emails got the most clicks, and how many of your customers opt out.

email marketing software is usually all set up online. You sign up with either a private label email marketing company or a more traditional option of an email marketing company that delivers the email directly. Either option will offer the same end result of customizable online email marketing software. A white label email marketing reseller is just a third party that is behind the scenes and usually the originator of the email marketing software.

Since you’re already in business, you’ve likely invested in a strong logo and color palette that represents your product or service. You are completely in control
of the look and feel of the newsletters you send out with email marketing software, including using your logo and colors.

Most online email marketing software allows you to easily access and edit the status of your accounts. The interface is user friendly enough that you can make on the fly changes to text, run dates or your database, which makes it easy for you to have control over your campaigns. It’s easy to answer your clients’ queries online, too.

Uploading and managing your existing database is usually pretty easy. Once you’re ready to send out your email blasts, you usually will only pay for what you send. Look for an email marketing software company that doesn’t require that you commit to volume minimums.

Reaching out to your clients doesn’t have to be painful for you or for your clients. email marketing software takes the mystery out of newsletters and email blasts.

How White Label Email Marketing Can Save Time and Money

White label email marketing software

Email marketing is one of the most efficient ways to generate sales leads. A marketer can send an email to millions of Internet users at almost no cost, and can expect at least some leads. Despite this efficiency, it is very expensive for marketers to design and program massive volumes of email, and make them resilient to spam filters. The best way to make the most efficient email campaigns while realizing cost savings is through a white label email company.

White label email marketing, or private label email marketing is a convenient way to create dozens of email templates for clients. How it works is simple to understand. Suppose a marketing company is working with dozens of clients, and wishes to create several email campaigns for them. Generating templates and email lists can be costly, especially considering the massive volume and cost required.

A marketing company may choose to outsource some of its email functionality to a white label email marketing company. A white label email marketing company develops several templates per email campaign, often rich with links and other functionality consumers wish to see. A white label email marketing company also has the programming expertise to bypass spam filters, ensuring email gets the attention it deserves. When they are finished, they implement the email campaign in a way that is consistent with the marketing strategy of the client.

White label email marketing works because it is confidential. As it has a white label service, all emails appear with the end client logo, and all correspondences and data appear with the logo of the marketing company. As a result, the client does not know about the back office.

White label email marketing is a great way for marketing companies to save time and money. By investing in specialized software and programming staff, a white label email marketing company saves a business time and money. This gives a business more time to work with its client, assess its email campaigns, and strategize for future ones. As the business can take on more work, this ultimately benefits both parties immensely.

Creating Engaging Email Marketing Campaigns


If you are looking to begin a white label email marketing venture, there are a number of factors to consider in order to really intrigue your reader and encourage them to participate in your campaign. While private label email campaigns can be tricky to pull off, they are not impossible.

Most of us have received marketing spam before, and unless they are done incredibly well, we tend to discard and move on rather quickly. To avoid a white label email marketing disaster, there are a few simple tips to follow to ensure success.

First, send them early on in the morning. According to a study, CTR (click through rate) peaks between 6 and 7am (your local time). Most of the time, people read email first thing in the AM at work. Think about it. Most people check their email while fully engaged, drinking coffee, before they begin their work day. People are much more likely to be fully immersed in your campaign if they are alert, rather than after a long day at work. Time of day is key, so try to plan for the morning when initiating your campaign.

Next, Add some links! A recent study shows that the more links that you include in your email campaign, the higher likelihood of click through rate. If your initial email is engaging, and a link is provided, your recipients are more likely to head to your website. A catchy email is fantastic, but ultimately your goal is to get to them to the page, so do not be shy about a bit of shameless link plugging.

Get to the point. White label email marketing campaigns have a tendency to want to tell it all at once, but keep it short. The more direct you are, the more likely your recipient is to retain the message. Plus, if you save part of your message for a later date, it is an excuse to contact them again. Too much email is not necessarily a bad thing, but be sure to space it out.

Finally, who better to assist you with your white label email marketing than your clients? They know best. Ask for feedback from them. Client feedback can be an incredibly valuable tool that many businesses tend to look, and could differentiate you from all those other campaigns.

Keep Marketing EMails Out of the Trash by Making them Bold and Engaging

White label email marketing software

Getting in touch with and eliciting a response from many individuals is a one of the best ways for a company to build its brand and increase its customer base. Email marketing is one of the best ways for a business to do so. While some will try to do all of this work in house, others will use a private label email source There is not one method that is right for every business, but determining the best way to conduct an online marketing campaign is a good idea for any business that wants to increase site traffic and build a larger customer base. Those who use private label email to do so can take advantage of some of the benefits that it provides.

One of those advantages is that, by using a private label email provider, a business can be sure that the content they are sending out is of the highest quality. Companies that offer white label email marketing services will have teams of highly talented and experienced individuals who know how to produce dynamic content that will attract readers. Because so many individuals simply discard marketing materials, it is important that a business sends out unique content in order to elicit responses. Using private label email sources is a great way to make that happen.

On top of that, using a private label email firm allows a business to reallocate the time and resources that executing an email marketing campaign in house would require. This lets a business spend time focusing on the areas, like sales and customer service, that helps set them apart from the competition. In the long run, this can go a long way towards making sure both new customers and older, more loyal ones, are satisfied. Consequently, this ability makes a strong working relationship with a private label email firm an asset for any business.

Finding innovative and unique ways to market their goods and services is a challenge for many businesses. Some greatly benefit from using a private label email company to help them produce bold and dynamic content to increase site traffic. For other businesses, that work can be done in house. But no matter how a company decides to do it, having a great internet marketing plan in order to make use of the expansive digital marketplace of today is a great way to grow a business.

Bolster Your Internet Marketing with a Private Label Email Plan

Email marketing software

Because of the expansive nature of the digital marketplace of today, it is important for a business that wants to expand to find innovative and unique ways to try to increase site traffic and build a larger customer base. Using private label email is one of the best ways to accomplish this. An email marketing plan can be a difficult and time consuming project, so collaborating with other companies to make the process as efficient as possible can prove to be a good option in many scenarios. Not every business has the necessary personnel or software in house to execute an effective email campaign, so using a private label email program is a great alternative.

For any business, the decision of whether to use private label email or not can be a difficult one, so they must consider all of the benefits to doing so. Using private label email has a couple of distinct advantages. First, it allows a business to know that a team of highly skilled and experienced marketing experts are producing the content that is being released. Simply sending out lots of marketing materials will not work as well as sending out materials that have engaging content and are more likely to elicit a response from those who receive them. A business might not have in house employees with expertise in this area, a a private label email company might be a good choice.

On top of that, using a company that specializes in producing private label email for marketing purposes allows a business more flexibility with their time and resources. By not having to do the time consuming work of an email marketing campaign in house, a business can spend more time focusing on areas, like sales and customer service, that set them apart from the competition. So using a private label email source is a great way to both draw in new customers, and keep loyal returning ones happy.

There are lots of different options for private label email marketing software available to businesses who want to bolster their internet marketing presence. Some will require a lot of in house work, and other private label email plans will require hardly anything other than monitoring. Whatever the case may be, the right private label email program can go a long way towards helping a business improve its site traffic and build a larger customer base.