Web based email marketing tools can be powerful methods to engage your customer base. While efforts to gain brand new customers can and should be an important part of your marketing strategy, keeping your current customer list happy can insure continued growth in the years ahead. And email marketing tools can help keep that base…

According to Statista, 289 billion dollars was generated via ecommerce during 2012. That was a 33 billion dollar increase from the previous year. Of that 289 billion dollars over 186 billion dollars was attributed to purchases made through online retailers. By 2016, marketing experts predict that the total revenue from ecommerce transactions will approach 362…

Do you have an email marketing plan in place? Randomly sending an email to clients when you have something important to share (new products, sales events, etc.) is certainly in the right spirit, but devising a specific marketing plan and sticking to it can reap huge benefits down the line with regards to new customers,…