Over the past couple of decades, the advertising and marketing industries have undergone a massive overhaul. Historically, businesses relied upon the same old promotional venues for years as a means of enticing new customers to buy products and services. They erected massive billboards along roads and highways to draw the attention of passing drivers. They…

Pop quiz! Approximately how much of the electronic mail that exists on the web is pure spam? If you’re guessing anything under 97%, you’re underestimating the power of these spam-bots. That’s an important statistic to come to grips with, so try to visualize it as a pie — everything is spam except for the few…

Did you know that nearly 97% of all emails on the web are purely spam? That might not be too surprisingly, actually, considering the number of times you’ve likely received some kind of unwanted email in your inbox. However, how often have you received excessive promotional materials from a company that felt like spam because…