According to Statista, 289 billion dollars was generated via ecommerce during 2012. That was a 33 billion dollar increase from the previous year. Of that 289 billion dollars over 186 billion dollars was attributed to purchases made through online retailers. By 2016, marketing experts predict that the total revenue from ecommerce transactions will approach 362…

Do you have an email marketing plan in place? Randomly sending an email to clients when you have something important to share (new products, sales events, etc.) is certainly in the right spirit, but devising a specific marketing plan and sticking to it can reap huge benefits down the line with regards to new customers,…

What does it mean for something to be “white label”? Some companies manufacture products to sell to distributers or marketers, with the express intent of allowing those distributors and marketers to put their own brand name on it instead of the name of the original manufacturer. The product is then said to be “white label”,…