Did you know that about 45% of people ended up making at least one purchase last year after receiving a promotional email? The importance of having a great email marketing plan in place can’t be underscored enough. In terms of sheer involvement, email, along with search, is one of the number one online activities. It…

With internet shopping growing at an incredible rate, with consumers expected to spend more than $320 billion online by 2016, according to Forrester Research Inc., businesses are having to change the way to internet driven marketing campaigns in order to adapt. At the heart of many campaigns, is a bold and highly visible email strategy.…

144.8 billion emails are sent streaming across the worldwide web each day, according to BrandSpeak. The fact is that, now more than ever, web users are feeling overwhelmed by the amount of content filling up their inboxes. Poorly written, unsolicited, or unwanted correspondence from business email lists are often the last thing web surfers want…