Did you know that about 45% of people ended up making at least one purchase last year after receiving a promotional email? The importance of having a great email marketing plan in place can’t be underscored enough.

In terms of sheer involvement, email, along with search, is one of the number one online activities. It gives businesses a direct connection to consumers, yet unlike posted mail, doesn’t require a stamp, and can come with an engaging subject line. Are you hoping to improve your company’s email marketing, but not sure how to do it? Here are three tips for taking your performance to the next level.

1. Creating an Effective Mailing List Users Won’t Unsubscribe From

There are two interrelating issues that businesses face while trying to email potential customers. First, they can’t get them to open the mail. Second, members of their mailing list choose to unsubscribe. Did you know that 33% of people will open mail based on just its subject line? Buzz words that consumers respond to include “discount,” “free,” and “coupon.” Don’t use these terms without actually offering something, though. About 56% of consumers say they’ve unsubscribed because content lacks relevancy for them. Limit yourself to about two emails per week, per mailing list; the no. 1 opt out reason is, “too many.”

2. White Label Marketing

What exactly is white label email? This is when you pay to use professional email marketing software. This is recommended for any business that expects to answer customer replies online, and a must for anyone that plans to use email for marketing reasons. With the software you not only get a more professional email address, you also get many tools for creating everything from colorful, well organized newsletters to coupon deals. Another benefit of software is that it helps you organize your information and view message opening rates.

3. Make Sure Everything You Do is Mobile Compatible

Did you know that 63% of Americans will close or delete an email if it’s not optimized for their mobile device? Many people now check email on their phone, and if you’re not catering to this, your marketing campaign is going to be no where near as effective as you want it to be. Luckily, many of the email marketing tools available will take care of this for you; no need to hire an expensive website designer to do the job.

Do you have suggestions for better white label marketing?