According to Statista, 289 billion dollars was generated via ecommerce during 2012. That was a 33 billion dollar increase from the previous year. Of that 289 billion dollars over 186 billion dollars was attributed to purchases made through online retailers. By 2016, marketing experts predict that the total revenue from ecommerce transactions will approach 362 billion dollars.

What this means is the future, and some would argue the present, of marketing and advertising lies online. The good news is that internet marketing offers businesses a wider variety of marketing options than ever. As with most cool new things, there is a downside to this, as well, for the many options can cause confusion among businesses who are not well grounded in a world dominated by email marketing tools, white label reselling, and private label email marketing. Of course, the number of business owners with deep wells of knowledge on internet marketing is dominated by those who do not.

This means that companies interested in, say, white label reselling would be best served by SEO companies that specialize in cutting edge online marketing services. The advantages, however, far outweigh the costs. For instance, if an entrepreneur were looking for an affordable and effective way to promote his or her brand, the most feasible alternative is probably white label reselling. Basically, white label reselling companies make it possible for clients to place their company and brand names on state of the art websites, email tools, and other platforms that are also visually appealing.

For businesses that are looking to get ahead of their market competitors, white label reselling companies just might be the most effective and affordable option. This is especially the true for new businesses that are looking to create brand recognition, but also need to keep costs down.