Email marketing is one of the most effective online marketing tactics. As technology is continually expanding and changing, it is crucial for businesses to find a way to reach potential consumers. Email marketing is a way for businesses to do that.

Email marketing can refer to several different types of emails. It can refer to a business sending emails to old customers in the attempt to build a relationship with them and encourage them to come back for repeated business. Email marketing can also be for the direct purpose of finding new customers and making sales immediately. Putting advertisements on emails sent by separate companies is also a form of email marketing.

One of the reasons that email marketing is such a large practice is because it is faster and cheaper than a lot of other forms of advertisements. Also, according to the Pew Internet and American Life Project, nearly half of the internet users in America check their email daily. Email marketing is a way for businesses to reach out to potential customers. That is why over 1.5 billion dollars were spent by businesses in 2011 on email marketing.

In 2003, the CAN SPAM Act was passed to discourage businesses from sending spam to email users. The Law places a 16,000 dollar fine on a business for each recipient that was spammed. In order to avoid such violations, many businesses use private label email marketing software. Companies can purchase that specific software and still put their brand and logo on it, and the software safeguards against company emails being sent that are in violation with the CAN SPAM Act.

Businesses are always looking for places that they can attract the attention of potential customers. That is how they make their sales. Email marketing is one of the most used online marketing techniques because it is one of the most effective. It reaches directly into the daily lives of most internet users.