Over the past couple of decades, the advertising and marketing industries have undergone a massive overhaul. Historically, businesses relied upon the same old promotional venues for years as a means of enticing new customers to buy products and services. They erected massive billboards along roads and highways to draw the attention of passing drivers. They placed an endless array of glossy full page print ads in magazines and newspapers. They also developed direct mail campaigns to reach people in their homes. However, with the advent of the internet and the digitization of information, a revolution has taken place, and businesses that are not heeding the call risk being left behind. Depending on the same old tricks of the marketing trade is now akin to expecting a giant boulder to serve as a life preserver. If companies don’t get with the times and develop innovative new methods of capturing consumer interest, they will sink like a stone.

Currently, the best method of reaching new consumers is the internet. Web savvy shoppers are introduced to products and services online through social media sites and search engines. So too do many consumers learn about new products and keep up with the brands they love vis a vis email marketing. Companies rely on business email lists and email marketing software in order to find and communicate with customers through their in boxes. In particular, email marketing software has made large scale online marketing campaigns possible.

In the wake of the email marketing software revolution, a number of internet marketing firms have sprung up in recent years. The best of these email marketing providers rely upon sound research practices and web analytics extracted from the data management programs in email marketing software. Some internet marketing companies offer full service packages, including data collection, analysis, content creation, and generating industry appropriate email mailing lists. Using email marketing software allows reputable internet marketing firms to come up with exciting new methods of capturing and maintaining a customer base.

It is important to realize that not all online marketing companies are created equal. Some are more successful than others, whether or not they incorporate the use of email marketing software. The most creative marketing firms will develop a distinct voice for all client content, facilitating across the board brand identification. As well, successful marketing firms utilize email marketing software to create email promo codes and coupons. These serve as an excellent incentive for customers to engage with the brand online. The effectiveness of these email marketing software campaigns should be researched in advance by organizations looking to hire the internet marketing firm that will best represent their products and services.