Did you know that nearly 97% of all emails on the web are purely spam? That might not be too surprisingly, actually, considering the number of times you’ve likely received some kind of unwanted email in your inbox. However, how often have you received excessive promotional materials from a company that felt like spam because of how frequently they sent them?

If you’re a business, that’s the first rule you have to learn about online marketing. Interesting to learn some others? You should be. Here are four important reasons to look into private labeled email marketing software to help your customers stay in the know about your business.

Customers crave it.

Never mind the fact that customers regularly sign up to be included on these email lists. A whopping 77% of them actually want these kinds of updates and look forward to them appearing in their inboxes — as long as they’ve given their permission to be on the list, of course. Customers use email updates as a way to keep tabs on their favorite businesses, just like how businesses use them to get in contact with their worldwide customer base. It’s truly a two-way street.

Businesses offer new products/services frequently.

When it comes time for “out with the old, in with the new,” more companies are turning to private labeled email marketing software to handle their message. Approximately 92% of businesses say they’re using email services to alert their customers to new products, and 90% say they use it to get the word out about updates to the business itself. It’s important to keep the customer in the loop, too.

Social media and email marketing go hand in hand.

One of the biggest concepts in the online marketing industry is probably SEO, but email marketing and social media are the two leading areas that businesses say they want to expand their services to. That’s because sharing a good deal that gets delivered to your inbox can be as easy as clicking a social media share button in the email itself. Customers like to share their good finds, so it’s important to give them the option to.

Private labeled email marketing software is growing.

As the marketing industry goes mobile, more and more companies are hopping aboard to make it easier to get the word out about your business. But you can’t just partner up with the first company you find on Google, even if they’re highly rated. You have to be discerning in your evaluation and find out which service is best for the benefit of your business. It helps to do your homework from the beginning of the search.

No matter what kind of marketing plan you’re trying to implement, it’s important to find the right balance when it comes to email marketing. Too many emails in a customer’s inbox can make them unsubscribe and forget your business for good, but too few could make them forget about you. About 40% of businesses say they send out one email per week — sound like a plan to you?