If you run your own business and you’re looking for a more effective way to connect with your customers, you may find that working with email marketing providers who have experience in producing quality content that results in more leads and sales is your best option.

While SEO has quickly become a popular means of online marketing, and for good reason, the email marketing tool has been unfairly overlooked, particularly as a means of maintaining an active relationship with past customers. Many small businesses spend three hours or less per week on email marketing. Those that do so are missing out on improving the growth of their businesses.

For example, 44% of those who get email decided to purchase something at least once due to a marketing email they received in 2012, according to convinceandconvert.com. In a Blue Kangaroo study from the same year, 70% of people had used a a discount of some sort that they had gotten from a marketing email in the week before being surveyed. With these kinds of statistics in mind, you may want to reevaluate the amount of time and money you currently invest in email marketing and consider ways that you can make that aspect of your promotional campaigns more effective.

If your business happens to involve selling web design or even SEO marketing solutions, you may want to think about expanding your services to include selling private label email marketing. This entails purchasing original content from email marketing providers and then selling it under your own brand to your clients for a profit.

If you have further questions, comments, or tips regarding how best to capitalize on the benefits of email marketing, do not hesitate to share your thoughts in the forum below.