With internet shopping growing at an incredible rate, with consumers expected to spend more than $320 billion online by 2016, according to Forrester Research Inc., businesses are having to change the way to internet driven marketing campaigns in order to adapt. At the heart of many campaigns, is a bold and highly visible email strategy.

Web based email marketing has been around for years, but is becoming more and more important. However, with the increasing number of people who are utilizing their spam folders and the fact that only half of the members of an email list actually open them up, it is not easy. Because of that, many businesses will choose to use white label email marketing software that helps them get noticed and stand out against the competition. While some companies might be hesitant to do so, some eye-opening statistics regarding email marketing might make it a necessity.

From 2009 to 2012, the average email open has actually grown. Though there are more emails getting skipped over, email recipients opened 26.2% of the emails in the first quarter of 2012, the highest number over that time. However, during the same period, click through rates have dropped from 5.9% to just 4.4% in the second quarter of 2012. This means that it is getting more difficult for businesses to get their emails noticed and read, even if they are being opened. So outsourcing and working with email marketing professionals is a good idea.

Though it can be tough to turn an email into leads, the fact is that most marketers believe that the leads they receive from email are good. In fact, according to a Software Advice Survey, 40% of B2B marketers rated the leads that came from email marketing as high quality. So email might be the best way for businesses to get the most bang for their buck with online marketing.

Unfortunately, it can be difficult for businesses to find marketing professionals that they trust. Making calls and taking their time is important, but reading email marketing reviews is a good idea. By checking out some email marketing reviews of several different options, businesses will be able to gain the insights they need to make the right decision. Though this might be a bit of a hassle, it can go a long way towards building a larger, and more loyal, customer base.