Web based email marketing tools can be powerful methods to engage your customer base. While efforts to gain brand new customers can and should be an important part of your marketing strategy, keeping your current customer list happy can insure continued growth in the years ahead. And email marketing tools can help keep that base happy. Need numbers?
- The average ROI for email marketing is 4,400%. That is not a typo. For every email marketing dollar spent you can expect an average of $44 in sales from that campaign.
- Over 70% of B2B buyers, if they find the content of a marketing email useful, will forward that email to their friends and colleagues without any prompting whatsoever.
- Crafting an eye catching, useful subject line can convince almost 65% of consumers to open your marketing emails. The words with the most consistent open rates were “profit”, “revenue”, and “money”.
- Subject lines that that contained fewer than ten characters garnered an open rate of almost 60%.
- Over a third of people who describe themselves as “business professionals” check their email primarily on a mobile device, yet almost 40% of marketers have no mobile email strategy.
- In a 2012 survey, almost 80% of participants said they used their smartphones to check email. This was higher than the percentage of participants who used their smartphones to make calls.
- If your marketing emails contain a “share” or “follow” link (for social media such as Facebook or Twitter), you can expect a 158% higher clickthrough rate.
- Consumers who bought products as a result of promotional emails spend an average of almost 140% more than consumers who receive no email offers.
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The numbers never lie. If your marketing strategy does not include email marketing tools, you are missing out on a huge boost to your ROI, and an invaluable opportunity to shore up customer loyalty and repeat purchasing. Find the one that is right for you, and you will see the difference in your bottom line.