In 2012, for the first time, online sales topped the $1 billion mark, according to global estimates by eMarketer. In order to take advantage of that trend, many businesses will have to take steps towards bolstering their web presence and improving their visibility to online shoppers. While there are lots of different ways to accomplish that, an email marketing plan is almost always beneficial. Unfortunately, the work required to execute one can be difficult and cumbersome for many, especially small businesses. If that is the case, white label email hosting might be a good option. Though some might be apprehensive to work with resellers, there are actually several advantages to doing so.

1. Keep Up With Technology

It sees like there are new web technologies and applications that are being introduced every day that can help businesses grow. It can be difficult for small business owners and managers to utilize all of them if they are busy with other areas. Because of that, choosing to white label email hosting work and let professionals handle new technologies and programs is a good idea.

2. Continuity and Reliability

If a company has just a small IT department but depends on email marketing, then one problem with their computer systems could cause major disruptions. For instance, if a server malfunctions, not only will emails not be sent, but data could be lost. Working with resellers who have the ability to backup data and stay functional even when problems arise can help businesses avoid shutdowns.

3. Flexibility

One of the realities of email and internet marketing is that they require lots of work and daily tasks. This could limit the amount of flexibility that owners and managers have when it comes to allocating resources and cause them to spend less time on other areas. But by working with resellers, they will be able to stay flexible and better able to focus on the aspects of their business that make them unique, like sales and customer service.

4. Security

Perhaps the greatest concern that consumers have when it comes to buying items online is that they are worried about sending out credit card numbers and other important information. This could also be an issue when signing up an email account for newsletters or other regular messages. Small businesses might not be able to invest in lots of security programs, but resellers will have comprehensive software and plans in place to protect consumer information.