Email is one of the best lead generators out there, costing mere pennies to send millions. Unfortunately, the volume of emails and the difficulty of evading spam filters means that email cannot always be created in house. A marketer could outsource, but this can make her look incompetent to her clients. Fortunately, white label email marketing software lets back office firms help create sustainable email campaigns that protects clients from exposure.

White label email marketing software lets marketers manage their email campaigns without client exposure to any outsourcing. Also known as private label email marketing software, white label email marketing software is first used when a marketer chooses to outsource his email marketing solutions. A third party uses white label email marketing software to design and copywrite the emails, and then generate a list of email addresses. Once designed and approved, the third party can then send the emails out to millions of different email addresses.

What white label email marketing software addresses the best is confidentiality. Many marketers prefer not to have their clients learn about outsourcing. After all, clients expect marketers to do everything themselves. A marketer admitting he cannot perform a service is akin to saying she is incompetent. At the same time, costs and volume make outsourcing inevitable.

White label email marketing software eliminates this problem by branding all emails as that of the marketer. While the marketer may choose never to see the emails, the sender address, return address, and design all carry her brand or that of the client. White label email marketing software leaves no trace of the back office, or that anyone at all other than the marketer worked on them.

White label email marketing software lets marketers generate leads confidentially. By choosing to outsource an email marketing campaign, marketers not only save time and money, but can devout more resources to providing great customer service. Oftentimes, this means a marketer can grow her own business as well.