Email marketing is one of the most efficient ways to generate sales leads. A marketer can send an email to millions of Internet users at almost no cost, and can expect at least some leads. Despite this efficiency, it is very expensive for marketers to design and program massive volumes of email, and make them resilient to spam filters. The best way to make the most efficient email campaigns while realizing cost savings is through a white label email company.

White label email marketing, or private label email marketing is a convenient way to create dozens of email templates for clients. How it works is simple to understand. Suppose a marketing company is working with dozens of clients, and wishes to create several email campaigns for them. Generating templates and email lists can be costly, especially considering the massive volume and cost required.

A marketing company may choose to outsource some of its email functionality to a white label email marketing company. A white label email marketing company develops several templates per email campaign, often rich with links and other functionality consumers wish to see. A white label email marketing company also has the programming expertise to bypass spam filters, ensuring email gets the attention it deserves. When they are finished, they implement the email campaign in a way that is consistent with the marketing strategy of the client.

White label email marketing works because it is confidential. As it has a white label service, all emails appear with the end client logo, and all correspondences and data appear with the logo of the marketing company. As a result, the client does not know about the back office.

White label email marketing is a great way for marketing companies to save time and money. By investing in specialized software and programming staff, a white label email marketing company saves a business time and money. This gives a business more time to work with its client, assess its email campaigns, and strategize for future ones. As the business can take on more work, this ultimately benefits both parties immensely.