Archive for January 21st, 2014

The Three Steps to Creating a Winning Email Marketing Campaign

Email mailing list

With the advent of social media, many might think that email marketing services are old-fashioned. However, reality disagrees. With a strong approach to content, and savvy marketing know how, an email marketing plan has never been a better way to convert more business leads into sales, and to drive more web traffic to your site.

Creating an email marketing campaign isn’t difficult. Here are the most important steps to make it successful.

1. Who Is the Intended Recipient?

The first thing you need to do is define your audience. Knowing who’s reading makes it easier to figure out what to say.

Chances are you already have a good list of email addresses, and you can get an i

Read more ...