Archive for January 10th, 2014

Get With the Email Marketing Revolution!

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Over the past couple of decades, the advertising and marketing industries have undergone a massive overhaul. Historically, businesses relied upon the same old promotional venues for years as a means of enticing new customers to buy products and services. They erected massive billboards along roads and highways to draw the attention of passing drivers. They placed an endless array of glossy full page print ads in magazines and newspapers. They also developed direct mail campaigns to reach people in their homes. However, with the advent of the internet and the digitization of information, a revolution has taken place, and businesses that are not heeding the call risk being left behind. Depending on the same old tricks of the marketing trade is now akin to expecting a giant boulder to serve as a life preser

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