Archive for January 7th, 2014

Four Ways You Can Improve Your Email Marketing Plans

Email marketing plan

Pop quiz! Approximately how much of the electronic mail that exists on the web is pure spam? If you’re guessing anything under 97%, you’re underestimating the power of these spam-bots. That’s an important statistic to come to grips with, so try to visualize it as a pie — everything is spam except for the few crumbs leftover when the whole thing’s gone.

But that doesn’t mean that email is some kind of floundering medium. On the contrary, email marketing has shown its effectiveness over both SEO and social media strategies, mainly because people tend to check their inboxes quite frequently. That means more opportunities to get their eyes on valuable business information. If you’re a small business and you haven’t taken advantage of email marketing yet, you’re behind the times. Of course, as you’ll come to

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