Archive for August, 2013

Some Stats on Email Marketing Tools

White label reselling

Web based email marketing tools can be powerful methods to engage your customer base. While efforts to gain brand new customers can and should be an important part of your marketing strategy, keeping your current customer list happy can insure continued growth in the years ahead. And email marketing tools can help keep that base happy. Need numbers?

  • The average ROI for email marketing is 4,400%. That is not a typo. For every email marketing dollar spent you can expect an average of $44 in sales from that campaign.
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  • Over 70% of B2B buyers, if they find the conten

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Foster Brand Recognition With White Label Reselling

Email

According to Statista, 289 billion dollars was generated via ecommerce during 2012. That was a 33 billion dollar increase from the previous year. Of that 289 billion dollars over 186 billion dollars was attributed to purchases made through online retailers. By 2016, marketing experts predict that the total revenue from ecommerce transactions will approach 362 billion dollars.

What this means is the future, and some would argue the present, of marketing and advertising lies online. The good news is that internet marketing offers businesses a wider variety of marketing options than ever. As with most cool new things, there is a downside to this, as well, for the many options can cause confusion among businesses who are not well grounded in a world dominated by email marketing tools, white label reselling, and private lab

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Do You Have an Email Marketing Plan?

Emails marketing

Do you have an email marketing plan in place? Randomly sending an email to clients when you have something important to share (new products, sales events, etc.) is certainly in the right spirit, but devising a specific marketing plan and sticking to it can reap huge benefits down the line with regards to new customers, while still keeping your current customers informed and up to date.%3Cbr%3E%3Cbr%3EThe elements of any good email marketing plan are simple. The things you need to know are

  • Who you are sending to,
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  • What you are sending,
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  • How often you are sending it, and
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  • What happens after you send it.

Knowing your audience is crucial. Did they find you through an online search or a physical visit to your store? Have they bought anything from your online services befor

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What Is White Label?

White label email marketing

What does it mean for something to be “white label”?

Some companies manufacture products to sell to distributers or marketers, with the express intent of allowing those distributors and marketers to put their own brand name on it instead of the name of the original manufacturer. The product is then said to be “white label”, as in “blank label”, as in “We sell you this product with a blank label so you may claim it as your own brand.”

The concept is not new. Supermarkets have done it for years, with their “store brand” lines that were, in fact, made by a company that quite probably distributes similar (if not the same) products to other stores under the same kind of arrangement. But in the brave new online world, white label platforms and products have found an even healthier growth medium in Int

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