Archive for May, 2013

Businesses in the Email World


Email marketing is one of the most effective online marketing tactics. As technology is continually expanding and changing, it is crucial for businesses to find a way to reach potential consumers. Email marketing is a way for businesses to do that.

Email marketing can refer to several different types of emails. It can refer to a business sending emails to old customers in the attempt to build a relationship with them and encourage them to come back for repeated business. Email marketing can also be for the direct purpose of finding new customers and making sales immediately. Putting advertisements on emails sent by separate companies is also a form of email marketing.

One of the reasons that email marketing is such a large practice is because it is faster and cheaper than a lot of other forms of advertisements. Also, according to the Pew Internet and American Life Project, nearly half of the internet users in America check their email daily. Email marketing is a way for businesses to reach out to potential customers. That is why over 1.5 billion dollars were spent by businesses in 2011 on email marketing.

In 2003, the CAN SPAM Act was passed to discourage businesses from sending spam to email users. The Law places a 16,000 dollar fine on a business for each recipient that was spammed. In order to avoid such violations, many businesses use private label email marketing software. Companies can purchase that specific software and still put their brand and logo on it, and the software safeguards against company emails being sent that are in violation with the CAN SPAM Act.

Businesses are always looking for places that they can attract the attention of potential customers. That is how they make their sales. Email marketing is one of the most used online marketing techniques because it is one of the most effective. It reaches directly into the daily lives of most internet users.

Ways to Make Sending Advertising Emails About Your Business Sales Events Easier

White label email marketing software

One of the easiest ways to get the word out about a business is to use email marketing. However, business owners should be aware of the fact that studies about users opening business emails in 2011 showed that only 23 percent of the recipients ever even opened these types of emails. The direct marketing Association and Epsilon International also released facts showing that at least 3 out of every 4 emails do not even show up in the recipients inbox. Most of these emails go directly into spam.

There is a lot of competition online. There was another survey done in 2008 which revealed that 3 out of every 5 businesses here in the United States use email advertising. White label email marketing software makes email marketing a lot easier. The way that email marketing works is by sending direct advertising emails to all the people on an email list that have signed up to subscribe to your newsletters. However, the business owner does not have time to send marketing emails one at a time. That is where the advantage of using white label email marketing software comes in. You just enter the correct information on your subscribers just once. It is kept in the email marketing software for future use. In other words, with just one click of the mouse and email marketing ads go out automatically.

Most businesses need help with their email marketing campaigns. The good news is that email marketing software exists that makes their tasks easier today. When talking about white label email marketer, you can learn all kinds of things you need to know about email marketing. White label email marketing templates are a huge help. Following are a few tips to keep in mind when using white label email marketing software.

First, be sure you use catchy titles in your subject line. Make the titles bring out the curiosity in the recipient so they will want to open the email to see what it is all about. Second, be sure you greet the recipient in a personal way. Then make sure your message is clear. Also, make sure the white label email marketing software sends your email to a targeted audience.

Resell private label email online

Private label email marketing software

When people private label something, they resell it under their own company and brand name. A reseller that decides to private label email could find themselves with an amazing opportunity to not only make money, but to build up their own online business as well. Private label email marketing software from the right marketing firm could provide everything that one will ever need in order to become a success. The trick is to find a private label email reselling program that is up to par.

The first thing that a private label email reselling program should come with is the guarantee that the resellers name, logo and color scheme will be on everything that the client sees. If this is not the case, chances are that it will not be much of a private label program. The resellers name should be on every dashboard, newsletter, report and email that the client sees. A successfully private labeled program will never betray the fact that another company is doing all of the hard work from behind the scenes.

The ideal private label email setup will never require the reseller to focus more on customer service and making sales. The actual campaign should be composed and implemented by the main marketing firm. This arrangement is supposed to make it possible for both entities for focus solely on what they are best at. A search marketing firm that tries to push off some of their tasks onto their reseller should be avoided at all costs.

Finally a private label email program should come with the promise of all of the latest training resources and information whenever it is available. Most people that are private labeling a service will not have time to do all of their own research. A private label email program that provides this when it becomes available should be at the top of every individuals list. Not only will it keep them up to date, but it will also prevent them from looking uninformed to their clients.

Reach More Customers With Email Marketing

Private label email marketing software

It may sound strange to talk about email marketing in terms of being old fashioned, but the truth is there are a lot of businesses out there that are using old, out dated techniques even though they contact their customers via email. Some offices have the newest office equipment, and keep up with all the latest technology but other than skipping the postage stamps and the envelopes, they are still contacting their customers more or less the same way they always have.

A more current and more efficient way is through the use of email marketing software. Every business is different, but the need to get the word out to customers is a universal one. For businesses that use white label or private label email marketing software is available that can streamline the process and make it easy.

Private label products are generally manufactured by one company and sold under another company’s brand. Store brands, for example items you might find in grocery stores or drug stores with the name of the store on the label, are private label products. They are of the same standards, but cost less than name brand products.

Web based private label email marketing software can automatically target your potential customers. Mass marketing emails, which are specifically tailored for each individual customer, are sent. There are options available, and it can be customized to meet the needs and interests of your business and your customers.

Private email marketing software can help in many ways. Creating emailing lists, even for hundreds of thousands of customers, is simple. Managing the lists is easy. Scheduling when mass emails will be sent is another great feature, and is also easy to do. There are many good reasons to consider using email marketing software.

The benefits that white label email marketing can provide

Private label email

When someone gets involved in white label email marketing, they have the chance to resell both email and non email marketing services that another company created. While they focus on making sales and providing high quality customer service to their clients, the individuals working at the main marketing firm will have a chance to focus solely on helping their clients achieve a higher search engine ranking. There are a few benefits that everyone could enjoy while working as a white label email marketing reseller.

The right white label email marketing software package should come with the promise that the resellers name will be the only one that the clients see, which is exactly what white labeling is. The resellers color scheme, logo and name should be proudly displayed on everything that the clients seen. A good white labeling program will never give away the fact that another company is actually implementing the white label email marketing campaign from behind the scenes. The clients will simply believe that the people they are dealing with is capable of doing it all.

The most professional white label email marketing program will also come with all of the training materials and resources that one will ever need. Online marketing is a world that is constantly evolving. In order to keep up with their clients, resellers will need to be able to converse with them on a wide variety of topics. By working with a white label email marketing program that can provide them with the latest resources, one will never have to worry about seeming out of touch.

Finally, the ideal white label email marketing firm should also have no trouble offering their resellers other services to resell if they wish. An online marketing firm that can provide state of the art SEO, PPC, social media and website design alongside their email marketing campaigns will never have to worry about whether or not their clients will need to go to someone else.