Desktops, laptops, tablets, smartphones — email is everywhere.
In 2012, a Marketing Channel and Engagement Benchmark survey polled a variety of small companies who’ve implemented online marketing techniques in their business plans. Around 63% of them listed email marketing specifically as the top practice for achieving the best return on investment. In other words, when you want to keep your customers informed (and bring in as many new opportunities as you can), a good email marketing plan seems to be the most popular options by an overwhelming margin.
But why? Why is email so much more successful than SEO, social media or PPC campaigns when it comes to lead generation and cultivation? For those answers, we’ll have to delve into even more numbers.
Email drives customer purchasing decisions.